Triumph – The Phantom Compass (Concept Project)
In 2012, the client Triumph Motorcycles set the brief to design a personal accessory specifically for their adventure range of Tiger XC motorcycles.
After carefully considering the target market and age range, it was believed that a back to basics product would appeal to a greater range of men and woman riders. A compass is a tool that has been used for generations and requires skill and training to operate. In this current age of GPS and similar technologies, the compass remains a symbol of exploration and embodiment of adventure!