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IGersBlackCountry – Logo Design

Small scale, massive challenge!

Fortunately my first client, IGersBlackCountry had an idea of what they wanted, suggesting key requirements.  Which were it has to clearly represent the Black Country and be instantly recognisable as an Instagram profile.

Initial designs incorporated the whole Black Country flag, including chimney and chain.  This was later dropped as when it was converted to app dimensions some detail was lost and it became a blurred mess.  As the Instagram page was created for a specific area of the Midlands, it made sense that only the red and black on the flag was necessary for people to understand the message.  IGersBlackCountry intend to host local gatherings and exhibitions for Instagramers, to encourage networking and give people a chance to present their work to a wider audience.  Go check them out!



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